Posts Tagged ‘Reliance Trends’

25th Reliance Trends in Mangalore

June 5, 2010

Reliance Retail has opened its 25th Reliance Trends store in the country at City Centre Mall in Mangalore. Spread over 13,000 sq ft, the Mangalore store offers more than 100 Indian and international brands, according to a company press release.

Reliance Trends is the apparel, luggage and accessories specialty store. It has presence in places like Delhi, Gurgaon, Bangalore, Hyderabad, Mumbai, Ahmedabad, Kochi, Vishakhapatnam, Chennai, Vijayawada, Belgaum, Vadodara and Amritsar, the press release added.


Reliance Trends now at Vijaywada

April 1, 2010

Reliance Trends, the apparel retailing chain of Mukesh Ambani’s Reliance Retail Limited, has opened its first store at Vijaywada, which happens to be the fifth in Andhra. Reliance Trends is on an expansion spree and trends outlets have already arrived at Hyderabad, Visakhapatnam and Guntur. Reliance Retail group is planning to take the number of stores to 10 by covering towns like Tirupati and Warangal.

The Vijaywada outlet of Reliance Trends has a spread of around 20,000 square feet and offers more than 100 Indian and international brands for men, women and kids. Addressing at the launch press conference on Tuesday, Reliance Trends chief executive Arun Sirdeshmukh said that they were bringing the best and widest collection of designs at affordable prices to meet the needs of entire family. “We are confident that the discerning consumers will welcome our latest fashion and high quality products. We offer these at reasonable prices,” he said.

Reliance Trends is chalking out major expansion plans. Mr. Arun Sirdeshmukh had said in mid Jan, “You will see now and for the next two years, our growth rate would be far higher than any apparel retailer in the market.” According to senior company officials, with their incredible price offering, Reliance Trends is on its way to transform the apparel industry in India. Reliance Trends remains the only apparel outlet unaffected by the economic downturn and with the launch of Vijaywada store, Reliance Retail is looking all set to expand aggressively, thereby strengthening its foothold over the Indian Apparel industry.

Stating that the store would offer many brands to meet the needs of all categories, Mr. Sirdeshmukh said renowned brands like Peter England, John Players, Contra by Indigo Nation, Shapes, Reid & Taylor, Belmonte, Oxemberg and so on were available. Apart from the ready-to-wear garments, the store also caters to consumers who prefer to shop for fabric and tailor their clothes. Reliance Trends offers its own collection alongside renowned Indian and International brands at the store. It also caters not just to the ready-to-wear consumers but also fabric lovers.


Reliance Trends heads South

March 4, 2010

Reliance Trends, the apparel arm of Reliance Retail Group, that offers quality and fashionable clothing at low prices, is chalking out major expansion plans. Reliance Trends is all set to expand its current base of 18 stores across the country to over 100 by 2012 across 90 cities. Mr. Akhilesh Prasad, Senior Vice President and Head, National Operations, Reliance Trends, mentioned that major thrust area for this growth will be the southern market, especially Tamil Nadu. Recently, Reliance Retail launched its first Reliance trends shop in Chennai at Mylapore.

As the apparel retail subsidiary of Reliance Retail, Reliance Trends commenced operations in the year 2008 with a unique target: to offer the common man quality and fashionable clothing at remarkably low prices. The mega structure store has been established keeping the needs of common man in mind. Backed by the largest corporate entity in India, Reliance Industries, this strong enterprise stayed unaffected even during the times of economic slowdown. In fact, Reliance Trends was conferred the prestigious title of the Asia Retail Congress recently.

Realising the growing prosperity of smaller towns and cities in India, Reliance Trends is now laying emphasis on A and B class towns. Of the new stores, 60 per cent will be in smaller cities and towns as they have the advantage of lower ren¬tals and lesser property pri¬ces. At present, it has 18 st¬ores in 13 cities, including Nashik, Ghaziabad, Jalandhar and Vishakapatnam.

Reliance Trends is planning to add 1.5 million sq ft retail space to assist its expansion plans. A considerable number of stores sized 15,000 to 25,000 sq ft will come up in the land bank available with Reliance Retail, the rest on leased and rented spaces. “As per standards, an investment of Rs 1,500 to 2,000 is required for each sq ft of retail space,” said Mr. Akhil¬esh Prasad.


History of Reliance Retail

November 10, 2009

Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited, which is based in Mumbai. RRL was set up in 2006 and marks the foray of the Reliance Group into organized retail. RRL has been conceptualized to include growth for farmers, vendor partners, small shopkeepers and consumers. It is based on Reliance’s backward integration strategy, to build a value chain starting from farmers to consumers.

Reliance Retail Ltd. has a number of company-owned outlets along with a franchisee format that would be in collaboration with Kirana shop owners. Its various divisions are:

Reliance Mart
Reliance Fresh
Reliance Super
Reliance Digital
Reliance Trends
Reliance Wellness
Reliance Footprints
Reliance Jewels
Reliance Timeout