Reliance Trends, the apparel arm of Reliance Retail Group, that offers quality and fashionable clothing at low prices, is chalking out major expansion plans. Reliance Trends is all set to expand its current base of 18 stores across the country to over 100 by 2012 across 90 cities. Mr. Akhilesh Prasad, Senior Vice President and Head, National Operations, Reliance Trends, mentioned that major thrust area for this growth will be the southern market, especially Tamil Nadu. Recently, Reliance Retail launched its first Reliance trends shop in Chennai at Mylapore.
As the apparel retail subsidiary of Reliance Retail, Reliance Trends commenced operations in the year 2008 with a unique target: to offer the common man quality and fashionable clothing at remarkably low prices. The mega structure store has been established keeping the needs of common man in mind. Backed by the largest corporate entity in India, Reliance Industries, this strong enterprise stayed unaffected even during the times of economic slowdown. In fact, Reliance Trends was conferred the prestigious title of the Asia Retail Congress recently.
Realising the growing prosperity of smaller towns and cities in India, Reliance Trends is now laying emphasis on A and B class towns. Of the new stores, 60 per cent will be in smaller cities and towns as they have the advantage of lower ren¬tals and lesser property pri¬ces. At present, it has 18 st¬ores in 13 cities, including Nashik, Ghaziabad, Jalandhar and Vishakapatnam.
Reliance Trends is planning to add 1.5 million sq ft retail space to assist its expansion plans. A considerable number of stores sized 15,000 to 25,000 sq ft will come up in the land bank available with Reliance Retail, the rest on leased and rented spaces. “As per standards, an investment of Rs 1,500 to 2,000 is required for each sq ft of retail space,” said Mr. Akhil¬esh Prasad.